A church sign can be excellent use of the resources of a church: what better form of church stewardship can there be than to increase your congregation and enable your message to be seen by as many people as possible? Value for money is as important in advertising your church as it is to those advertising businesses and products, and getting ‘more bang for your buck’ is as important in religion as it is in business.
Let’s consider the ethics first, before investigating the financial aspects of advertising, and determine whether a church should or should not be engaged in the activities of the professional advertiser. What are your thoughts? Should it be involved in advertising or should a church restrict itself to the spiritual and ignore the temporal aspects of its existence? One of the major problems of taking that attitude would be to ignore the times we live in and the importance of advertising to the vast majority of current or potential parishioners.
Many people have been so inured to advertising that if it is not advertised then it cannot be good. The church across the road must better because it has a huge neon church sign in its grounds proclaiming the message it is offering. Perhaps neon turns you off, and you might then prefer the church farther down the road with its beautiful wooden church signage that gives you precise details of all its services and activities.
Both must be better than that dull structure there, with no signs saying what it is and nothing giving you a message of any kind, whether it is one of spiritual uplifting or simply asking you to come along at 11 am next Sunday. We all know the power of advertising and there is nothing in the majority of religions that says we should not advertise our religion. What is the purpose of missionaries, prophets or disciples if not to advertise and proclaim The Word.
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